![]() Next to your name, your Professional Headline, the phrase that appears below your name, is the most highly rated field in the index. The most prominent branding message on your LinkedIn Profile is also the most critical when it comes to SEO. Pay Attention to Your Professional Headline. Here are 5 tips for effective LinkedIn SEO (and more views) on your Profile: 1. So you’ll want to add more keywords, taking steps to increase the keyword density in specific fields, as described below. However, if you also understand (and leverage) LinkedIn’s indexing method, you’ll be in a better position to grow your traffic. The good news? Most of the terms you enter on LinkedIn are searchable by other users - meaning that you can’t go wrong by appropriately including keywords that represent, of course, the job titles and skills appropriate for you that are found in job postings. Since most of LinkedIn’s revenue is generated by recruiters using LinkedIn to find candidates, LinkedIn knows the best keywords for personal SEO. ![]() You’d be better off filling your limited headline space with words and phrases that better convey your skills, abilities, and something of your personality.Basically, LinkedIn is a very large database of profiles that uses keyword fields to order (or “index”) the entire collection of data. You can always let employers know you’re looking for a new role through LinkedIn’s Open To Work feature.Īlso, these phrases don’t tell people anything about you. But this is a bad idea for several reasons.įor one, recruiters aren’t searching for these phrases when they are scouting for candidates, so you are reducing your visibility by using them. If you’re seeking a new job, you might be tempted to include phrases like “currently unemployed,” “looking for new opportunities,” or “seeking new position” in your headline. Here are some good ones to watch out for: They don’t add any value and merely take up space.Īnother method of weeding out the fluff is to eliminate jargon or generic buzzwords that are so overused, they’ve become trite. Therefore, you need to make sure every word makes a strong impact.Ī good way to ensure you are being as clear and concise as possible is to get rid of any filler words, like very, highly, really, just, and that. You only have 220 characters to work with. “Creative Collaboration for Unprecedented Business Development in These Challenging Times” Using jargon or trite phrases “Director of Business Development at Company X” One way to stand out from the crowd is to describe what you do using different wording. If you leave this headline unchanged, then you are likely to get lost in the sea of “title/company” headlines.Īre online reputation issues hurting your job prospects? Find out with our free Reputation Report Card. The default headline on LinkedIn is your job title and the name of the company you work for. If you want to make the best possible first impression, you should avoid doing the following: Only mentioning your current job title and/or company Part of learning how to improve your LinkedIn headline is knowing what not to do. You need to consider what would be appropriate for your position and the industry you work in before including anything too whimsical. However, creativity and humor don’t always work in a LinkedIn profile headline. ![]() While the headline lets people know what she does (write), the words irreverent and gobbledygook make readers chuckle and give people valuable insight into Henneke’s quirky personality. “Irreverent writer on a mission to stamp out gobbledygook.” What type of LinkedIn headline would you rather read-a dull, dry list of skills or something creative and (perhaps) humorous? If you’re like most people, you’d prefer the creative headline because it engages you emotionally.Ī great example of a creative LinkedIn headline is Henneke Duistermaat’s:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |